Beyond Conventional – Beyond the Booth

You may not realize the variety of ways that Interbike can help you reach your goals beyond your booth. While the show brings together over 20,000 focused industry members, we regularly communicate with almost twice as many throughout the year. Think of every bicycle retailer, supplier, media company and service provider and you will have an idea of the audience that we can help you reach.

TOTAL REACH
Reach your customers before, during and after the show with the Interbike TotalReach Program. TotalReach is your pre-show, at-show, and post-show marketing solution.
Our integrated multimedia packages will help you exceed your revenue goals. By utilizing Interbike’s diverse offerings - highly trafficked website and online tools, proven on-site signage and sponsorship opportunities, and print publications - you will be able to position your products and services in front of the industry’s most sought-after buyers.
Grow your business with TotalReach - develop product and brand awareness faster than a booth alone!

From pre-show exposure and on-site branding to post-show message reinforcement, Interbike is the partner to help you speak to the bike industry. Ask your account executive about Total Reach today!

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Examples of Sponsorship Opportunities

Sponsorship and Advertising Badge Holder Insert
Insert your company's business card or custom collateral piece inside each attendee's badge holder. Sponsor to provide promo pieces for 20,000 exhibitor and retailer badge holders.

Badge Holder Insert
Place your company's brand and message in a handout given to all attendees or exhibitors at the badge holder pick up station. This is one of the earliest opportunities to touch the buyer or exhibitor with your message as they arrive at the show.

Badge Mailing Insert
These mailings reach every retailer who registers for Interbike. This is a cost-effective way to reach the key retailers in the industry leading up to the show with your branded message.

Directory Kiosks
Point retailers in the right direction by sponsoring the Directory Kiosks. Your logo and booth location will be prominently displayed on the kiosks.

Directory Kiosk Display Cases
New products will be called out and featured in this high traffic display area near the popular "You Are Here" directory kiosks. Purchase by the shelf or buy an entire case to exclusively brand your company and display new products to help buyers and media discover these new products as they enter the show floor.

Entryway Door Decals
This is a fantastic opportunity to place your company brand front and center at the Sands Convention Center. Dominate the attention of every attendee as they enter and exit the exhibit halls throughout the day. Your brand recognition and visibility will be maximized by blanketing the Entryway Doors.

Escalator/Stair Banners
Catch the attention of the thousands of retailers traveling up and down the escalators and stairs at the Sands Convention Center. All eyes will be on your company's branded message.

Exterior Banners
Capitalize on the dramatic facade of the Sands Convention Center to make your brand POP! Create a formidable first-and lasting-impression on all attendees as they arrive each day to the Show.

Hanging Aisle Banners
With 68 Hanging Aisle Banners available, how many Show aisles will your company dominate? Want to have a presence in the main hall? You can with Hanging Aisle Banners at the main cross aisles. These are real eye catchers for the thousands of retailers cruising the show floor.

Hotel Key Cards
Whose company name, brand, logo, booth number and message are in the pocket of every single show attendee? Show attendees stare at their hotel key cards numerous times a day, every day. Big results can come from small packages. Other hotel exposure opportunities are available call your Account Executive for details.

Lobby Banners
There are multiple Banner exposure opportunities available in many locations. Attention commanding banners welcome attendees to the Show.

Lobby Display Cases
Merchandise your products in front of every attendee by displaying them directly in the lobby. Display also includes signage with your logo and marketing message.

Lobby Image Display Area
Extend your brand s presence into the lobby area in a 10 x20 display area. Give attendees a sneak peak at what s in store for them in your booth or offer a special give-away or a unique promotion.

Lobby Signage
Promote your brand to attendees as they enter and leave the Show floor through the lobby area with extensive signage with your logo.

Mannequin Displays
Apparel and accessories can best be featured on Mannequins placed in the registration area, lobby and the Show floor. Mannequins placed in multiple locations will display your merchandise outside of your exhibit space and present a compelling reason for retailers to visit your booth.

Mascot Sponsorship
Have your company Mascot available onsite to expose your brand and interact with attendees during Show hours.

Media Center Presenting Sponsor
Present your brand as the center of the bicycle industry leading up to, during and after the Show as presenting sponsor of the Interbike Media Center on the Show floor. Be a part of the broadcasts, interviews, events and web presence that will be happening throughout Interbike. Draw attention to an audience that can increase your exposure the media! Host media representatives covering the event in the Press Room where exhibitors distribute product information and news. Your logo, booth promotion and media kits will be prominently displayed in the Press Room.

Meterboards
Life size your ad by purchasing a multi-sided Meterboard. Placed in prominent locations, you can choose up to 4 sides per Meterboard to feature you best products.

Model Store
This is a perfect opportunity to show retailers the benefits of your integrated merchandising solutions and present your product line the way it was meant to be displayed. This is a great way to educate your current dealers and attract new stores with your dealer support tools and programs. For forward-thinking and Business 2.0 companies only.

New Product Showcase Online
Help buyers and media discover your new product releases prior while planning for the Show with an Online New Product Showcase feature. This special area of Interbike.com will call out these new bikes, components, apparel and related products with a picture, description, contact info, booth location and link to your company s website.

Online Registration Sponsor
Promote your brand front and center to the 84 percent of retailers that register to attend at Interbike.com, or choose to target exhibiting companies as they register. Your banner ad will be prominently featured on each page of the online registration system and on PDF registration forms for download.

Sample Stations
Located throughout the expo floor, sample stations provide a great opportunity for you to promote your energy food/beverage. Sponsor will provide energy product and personnel at each station.

Show Floor Entryway Carpet
Stand out with this unique branding opportunity. Welcome all attendees to the show with creative custom entryway carpet graphics. Placed throughout the entryways to the show floor, make sure that your brand is the first and last that attendees see each day.

Vehicle Placement
Display your company s branded automobile in prominent locations in the expo hall. Includes a 22 x 28 sign and distribution stand for brochures and marketing materials.


SERVICE SPONSORSHIPS:

Bike Lock-Up
Promote bicycle commuting! Provide commuters with a secure place to keep their bicycles while conducting business at the expo. Sponsor to supply personnel and bike racks.

Event Guide Floorplan
Thousands of buyers rely on the Interbike Event Guide floorplan for pre-show planning and onsite navigation. Sponsor will gain exclusive exposure and logo placement on each page of the floorplan section.

On-line Lounge
Expose your brand directly to attendees as they log online to conduct business, check e-mail or surf the net. Sponsor can hang a banner and distribute literature at the lounge. Each of the terminals will default to your home page

On-Site Guide
This map of the expo floorplan is a vital guide for all attendees at Interbike. Sponsor will receive advertising space and prominent logo exposure in the 15,000 On-Site Guides distributed to attendees.

Recycling Bins
Help the environment and align your brand with the on-going effort to better the environment by sponsoring recycling bins throughout the Show. Bins will include your brand logo.

Water Stations
Thirsty? Retailers will be while they walk the enormous Sands Convention Center. These strategically placed Water Stations help parched retailers and they will be grateful to you for supplying cool refreshing


RESIDUAL VALUE SPONSORSHIPS:

Badge Lanyards
Lanyards are a great way to get your logo on every event attendee. Lanyards may be provided by the sponsor or can be produced through expo management. Design/artwork to be approved by Interbike.

Coffee Mug
The link between coffee and bicyclists is well known. Provide buyers with a real keeper collectible that will remind buyers of your branded message when they satisfy their caffeine requirements. This should become a coveted piece of industry swag.

Interbike T-Shirt
Apparel commemorating the annual gathering of the bicycle industry will be a sought-after piece of Show memorabilia. Associate your brand with these attractive and enduring displays of bicycle industry business and culture proudly worn by attendees from around the world!

Newstand Bins
Expose your magazine to 20,000 bicycle industry influencers. Package includes one newsstand bin per publication, located in a prominent location for maximum exposure.

Official Show Bags
Show bags are a necessity for attendees and a great way to expose your brand at Interbike. Sponsor will receive prominent logo placement on the show bags, which are distributed throughout the expo. Design/artwork to be approved by Interbike.

Water Bottle Distribution
Bicycle retailers are also bike riders. What better way to market your brand to a core audience? Have your log and marketing message on the Official 25th Anniversary Interbike Water Bottle that they will take on their adventures throughout the year or proudly dispaly in their office or store for years to come.


OUTDOOR DEMO:

Bag Insert
Insert your company's literature, catalog, stickers or small sample into the official Show bags handed out to attendees at registrations. A great opportunity to reach this powerful group of buyers.

BMX Track Sponsor
Become the title sponsor of the Bootleg Canyon BMX track for top exposure with the BMX buyers at the Demo. This professionally designed and built track is ready for your banners and branding. We will provide signage promoting your company as the official BMX Track Title Sponsor.

Downhill Shuttle and Launch Pad Sponsor
Launched in 2003 with great demand and success, the downhill course provides a real testing ground for DH bikes and equipment. Gain great exposure by providing vital service-shuttle runs to the trailhead and a new "Launching Pad" at the top of the run.

First Aid Station
Greatly enhance safety and the overall experience for retailers by providing First Aid support, and gain exclusive exposure in return.

Hangover Ride
This annual group ride on the morning of the second day of OutDoor Demo is an eagerly anticipated and fun opportunity to network with industry buyers and influencers. As title sponsor or supporting sponsor, your company can reap great exposure and goodwill among some of the industry's elite members. In 2007, 300 hundred members of the industry joined us on this beautiful route out to Lake Mead and back.

Hangover Ride Service Course
This ride keeps getting bigger and bigger! Following a beautiful route out to Lake Mead, hundreds of attendees and exhibitors will need support in case of mechanical mishaps. Show retailers what Service Course really means!

Inflatable Brand Display
Inflate your brand's visibility with a larger than life inflatable. Placement will be in a high traffic location for all attendees to see.

Musette Bag
Provide retailers at the OutDoor Demo with a Musette bag to carry all of the information they will be picking up at the Demo and they will proudly display your brand when they return to their stores. Musettes are truly appreciated and valued by retailers and have long residual value.

Official Product Sponsorships
Being able to provide a want or need for Show attendees is a unique way to create a positive relationship. Expose your product or service to retailers in the real world environment of the roads and trails of the OutDoor Demo.

Examples of past Official Product Sponsorships
Flat Prevention and Repair
Energy Drink
Energy Food
Energy Gel
Sunscreen
Helmet
Road Frame
Bicycle Short
Glove
GPS System
Pedal
MP3 Player

Participating Sponsorship
Need a turnkey OutDoor Demo promotional campaign? Gain exposure to a core audience of retailers and media by becoming a Participating sponsor. Includes: banner placement at the OutDoor Demo expo area, logo placement on promotional materials and in the 2005 Interbike Event Guide, and logo placement and hotlink at Interbike.com.

Service Course Sponsor
Providing on-the-road Neutral Support can have a strong impact on your brand image amongst retailers. Promote your brand as a serious player in servicing the mechanical needs of cyclists and shop mechanics by supporting the road demo riders with your race/event support vehicle.

Shuttle Sponsor
Have your brand logo and message prominently placed throughout the 15 shuttles that are the primary mode of transportation for all OutDoor Demo attendees. These rolling billboards reach thousands of buyers on the way to and from the Bootleg Canyon demo area and the Sands Convention Center.

Technical Support Expo Area
Help get attendees and exhibitors get their bikes going again by providing tools, parts, equipment, and mechanics to repair and adjust a wide range of bicycles, components, and accessories.

Technical Support Trail Road
Create goodwill will with attending retailers and keep them on the trails/road by providing critical staff & emergency repair equipment on the spot.

Topo Map/Onsite Guide Sponsor
This topographic map of the Bootleg Canyon expo area and trails is a vital guide for all attendees at the OutDoor Demo. Sponsor will receive advertising space and prominent logo exposure on the all of the On-Site Guides produced.

Vehicle Display
You've invested in an awesome looking team or company vehicle that showcases your brand and commitment to the sport of cycling and the outdoors. Now expose industry influencers and buyers to your company s branded vehicle in a prominent high traffic location at the OutDoor Demo.

Water Bottle Distribution
Bicycle retailers will also be bike riders during the demo. What better way to market your brand to a core audience that will need hydration while on the demo trails and roads? Have your logo and marketing message on the Water Bottle that they will take on their adventures throughout the year.