March 29, 2008

Interbike Consistently Delivers:

> Largest number of new and unique products, from nearly every known bicycle product category under one roof
> Largest gathering of bicycle trade-only industry members in the Western
Hemisphere at one time and one place
> Largest number of manufacturers, suppliers, distributors and retail businesses at one time and one place
> Largest number of domestic bicycle advocates together at any one time during the year
> Largest selection of retail education sessions offered anywhere
> Largest bicycle product demo held anywhere on the globe
> Largest and most experienced group of event professionals assembled to host Interbike

Maximize Your Profit Potential
Compare your existing products to new ones. Are the lines you currently carry still the best fit for your customers and your bottom line? Compare price points and profit potential of your best selling lines with their competition.

Benchmark Brand Awareness
Which exhibitors are creating a buzz on the show floor? Experience first hand the brands that are getting the attention of the consumer media, industry leaders and other buyers. Discuss with these manufacturers what they are doing to create brand awareness and consumer loyalty with your core customers. Understanding both new and established brands dominating the bicycle retail product landscape for the upcoming season allows you to stock the right inventory for your brand-driven consumers in search of quality products and service.

Meet the People Behind the Brands
Do business with people you know and trust. The ability to negotiate and leverage opportunities during face-to-face business deals can solidify relationships or establish new ones with leading manufacturers. Discuss product ideas with product developers, sales incentives with the sales team, and make partnership plans with upper management.

Stay Ahead of the Curve
Witness brand launches and the unveiling of the latest innovations and stay abreast of leading technologies and the direction you can expect product lines to take in the upcoming years. This will ensure that you stock the latest and best models to keep your customers coming back for more.